Carmen’s real name is Carmen Atlanta Smith. She has been cooking since the age of 10. Currently, she runs a successful catering, concession, and personal chef business in Atlanta
Moreover, she is currently known for her social media presence. She runs a YouTube channel that has more than 60K Subscribers. Apart from this, she also had many followers on Facebook and Instagram.
Chef Carmen ATL Early Life
She was born in Pensacola, Florida. Carmen was adopted by her mother, along with her five other siblings. From a young age, she enjoyed preparing meals for her family.
She has attended school and college in Florida. Moreover, during her college days, she worked at various restaurants.
Chef Carmen ATL Career
Chef Career and Business
After completing her education, she moved to Atlanta, Georgia, where she started working at various hotels and restaurants to sharpen her cooking skills and learn about the business.
Later on, she left her job and decided to start her own catering, concession, and personal chef business, which has been running successfully till now.
However, in 2001 she met with a tragic accident. The doctors said that it would be difficult for her to walk again. But Carmen didn’t lose hope and recovered completely from the damage.
Moreover, after some time, she met her business partner Corinna Jones who later on became the CEO of the company. Together they start growing the company by using various different strategies.
In 2012, Carmen started her own custom IGOTCHU Seasoning line through which she sells many things, including lemonade, cookbooks, single seasonings, fried chicken coating, and much more.
This thing takes the company’s revenue to another level. Furthermore, her social media branding helps her a lot to attract customers to her business which we have discussed below.
YouTube and Social Media Career
Apart from her excellent cooking skills, social media also plays a significant role in her success. In 2016, she created her YouTube channel with the name Chef Carmen ATL.
The first video she uploaded on her channel was titled “Roux For Great Gumbo…“. Later on, she started uploading more videos related to cooking, like cooking tutorials/recipes, which she has even continued to do till now.
Currently, her channel has more than 67K Subscribers, and till now she has uploaded more than 240 videos on her channel.
Furthermore, her channel’s most popular video, titled “Grandmas Fried Chicken,” has more than 1.4 Million views.
Besides YouTube, she is also active on other social media platforms like Facebook and Instagram. She actively uploads content there, due to which she has a good amount of followers on these platforms.
Carmen uses her social media presence to promote her business. Moreover, she also sells them her merchandise which includes t-shirts, caps, masks, and aprons.